Turning complex business requirements into production-ready HubSpot and Laravel systems, trusted by teams across 4 countries.
<?php
class RizwanUllah extends FullStackDeveloper
{
public string $location = "Karachi, Pakistan 🇵🇰";
public string $company = "Emerald Soft";
public int $experience = 5; // years
public array $expertise = [
"Laravel & Core PHP",
"HubSpot Custom Development",
"WordPress & WooCommerce",
"REST API & Third-party Integrations",
"PDF Generation & Automation",
"Payment Gateways (Stripe, Square)",
];
public array $achievements = [
"50+ HubSpot automation solutions delivered",
"12+ HubSpot Marketplace apps published (800+ installs)",
"36,000+ guest & 48,000+ reservation records synced (RMS integration)",
"37,000+ record CRM migration (Autotask PSA to HubSpot)",
];
public array $clients = ["UK 🇬🇧", "Australia 🇦🇺", "USA 🇺🇸", "Pakistan 🇵🇰"];
public string $currentFocus = "HubSpot Automation + Laravel SaaS Products";
public function contact(): string
{
return "ru323091@gmail.com";
}
}Payments & Commerce Integrations
Platforms & Cloud
50+ automation solutions delivered for clients across the UK, Australia, USA and Pakistan
| Capability | Details |
|---|---|
| ⚙️ Custom Workflow Actions | Node.js coded actions → associations, date logic, credit checks, object lookups |
| 📄 PDF Automation | Form submission → PDF generation → SharePoint upload → attach to deals/contacts |
| 🃏 CRM Card Apps | Address Finder deployed across Fox Removals, BAG, MacPhees |
| ⚡ Serverless Functions | HubSpot Enterprise serverless function development |
| 🔗 Integrations | WebinarJam, SignWell, Klaviyo, Shopify, Dropbox, MS Graph API, Humanitix |
| 🔄 PMS / RMS Sync | The Lodge: custom Contact & Reservation objects (31 properties) with bidirectional sync, 36,000+ guests and 48,000+ reservations |
| 🗄️ Data Migration | Autotask PSA → HubSpot: 3,000 companies, 15,000 contacts, 19,000 deals (37,000+ records) |
| 🛒 Marketplace Apps | 12+ published apps, 800+ installs, including Create Notes in Workflows, Tradiate Sync with ServiceM8, Calculations, QuickDraw, Address Finder, Saular |
| 🏗️ Custom Objects | Pricing objects, Products API, frontend data display |
| 📋 HubDB & Webhooks | Dynamic pages, webhook handling, Lists API v3 migration |
| Guests Synced | Reservations Synced | Custom Properties | Sync Mode |
|---|---|---|---|
| 36,000+ | 48,000+ | 31 | Real-time webhooks + nightly reconciliation |
Architected a bidirectional integration between a hospitality RMS and HubSpot for a 2-property group. Built dedicated Contact and Reservation custom objects, association labels for Booker / Occupant / Primary Guest roles, deduplication logic keyed on RMS guest and reservation IDs, and field-level conflict-resolution rules so each system stays the source of truth for the data it owns.
| Project | Description | Stack | Region |
|---|---|---|---|
| luqmay.com | Islamic education platform → 4-layer fuzzy search (SOUNDEX/Metaphone/Levenshtein), Stripe subscriptions, mobile REST API | Laravel/WP | 🇬🇧 UK |
| aimodelplace.com | AI models marketplace → buy/sell AI models, payments, dashboards | Laravel | 🌍 Global |
| kdnb.shiftpaycheck.com.au | Payroll calculator for a 434-bus fleet → RTBU Pay Award rules, shift allowances | Laravel | 🇦🇺 AU |
| layerfarmestimator.com | Poultry farm estimator → flock comparison, investment optimization | Laravel | 🌍 Global |
| totalcontainers.com | Shipping container store → dynamic price calculator, admin panel, Stripe | WooCommerce | 🇺🇸 USA |
| soldiersagent.com | US Military real estate → VA loan guides, mortgage calculators, lead gen | WordPress | 🇺🇸 USA |
| homeoplus.pk | Pakistan's first online homeopathic e-pharmacy → WooCommerce, doctor consultation | WooCommerce | 🇵🇰 PK |
| gudorffinancial.com | Financial advisor website → retirement planning, investment management | Twenty Over Ten | 🇺🇸 USA |
|
🟠 HubSpot Inbound Certified HubSpot Academy · Apr 2026 Valid until May 2028 |
🟠 HubSpot Sales Software Certified HubSpot Academy · Jul 2025 Valid until Aug 2026 |
|
🥇 Certificate of Appreciation FESF – Deaf Reach School · Nov 2020 Outstanding contribution to the Pakistan Distance Learning Program for 1,500+ deaf students |
🎓 B.S. Information Technology Bahria University, Karachi Campus 2018 – 2021 |
This animation is generated by a small GitHub Action (
.github/workflows/snake.yml, included alongside this file). It only starts rendering after the workflow has run once in therizwansafi043/rizwansafi043repo (see setup steps below).
"I don't just write code → I build solutions that solve real business problems."
📧 ru323091@gmail.com 📱 +92 314 8151505 🌍 Available for Remote Work Worldwide
