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Built a dimensional data warehouse on 60K+ sales transactions and 18K+ customers — designed fact/dimension tables and a centralized SQL reporting view to replace fragmented manual queries with a single business-ready analytics layer.
Understanding and forecasting online shoppers’ purchase behavior is crucial for e-commerce platforms aiming to improve personalization, marketing effectiveness, and customer retention. This study proposes a combined analytical framework integrating clustering and logistic regression
Churn Shield empowers B2B companies to: Predict customer churn in real-time using machine learning Analyze retention risks through an interactive dashboard Make data-driven decisions with stakeholders